http://www.youtube.com/watch?v=tp2Le-zAJfk&playnext=1&list=PL249E5D88C4142C84&feature=results_video Ayo, what up? First of all, that terminology is kinda HEAVY & so let's define what it means before WE get int today's article & so here WE go. Cognitive dissonance is the term used in modern psychology to describe the feeling of discomfort when holding two or more conflicting cognitions (e.g., ideas, beliefs, values, emotional reactions) simultaneously. In a state of dissonance, people may sometimes feel surprise, dread, guilt, anger, or embarrassment.[1] The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions, adding new ones to create a consistent belief system, or alternatively by reducing the importance of any one of the dissonant elements.[1] It is the distressing mental state that people feel when they "find themselves doing things that don